Directions, Poppy Red semi permanent hair dye / colour. Create your unique look with hair dye for Goth's, Punks, Emo or anyone who wants to stand out. La Riche Directions comes in an handy 88ml tub, with a tamper proof screw on lid. Once the lid is removed the opening is 49mm wide, the perfect size for most tint brushes, how good is that! One 88ml tub of Directions hair dye usually covers shoulder length hair. All the hair colours of La Riche Directions are fully compatible with each other, which allow the user to create their own limitless shades and designs to suit their individual needs. It's recommended that Directions is applied to pre - lightened hair. If applied to dark hair or non bleached hair it will give very subtle sheen to your hair. Go on show the world how different you can be.