The re-launch is backed by extensive research on the product, in light of market dynamics and changing consumer behaviour and preferences. The three key ingredients neem, calcium and mint signify protection, strengthening of teeth and a freshening feel respectively.
Neem Active promises germ-killing properties with an 'un-bitter' taste and is positioned as a natural germ fighter for strong teeth and healthy gums. The new Neem Active has all the enriched power of neem and improved product formulation to ensure strong teeth and healthy gums.
