People often think social marketing, a process for influencing human behavior on a large scale, requires a huge budget. However, in this one-hour program, Rebecca Brookes, Director of Social Marketing for Planned Parenthood Federation of America, discusses how to put your "customer" at the center of the process as you look at effective ways to do marketing and publicity on a limited budget.
After viewing the program, you will learn:
- A working definition of "social marketing";
- The Stage Model of Behavior Change;
- Key elements of social marketing;
- The six stages of social marketing; and
- Low cost media that can be used in social marketing.
This program is from the University at Albany School of Public Health
