China is undergoing major changes in its economic and social structures.
The realities of constant change means that stereotypical or traditional views about what constitues a distinctive business culture must be re-examined. This book presents a vivid picture of modern-day commerce in the People's Republic of China, written in a practical, comprehensive style that will appeal to a wide spectrum of readers?from professional businesspeople and MBA postgraduates, to university and business college students, especially those pursuing Asia studies.
China Business Culture: Strategies for Success attempts to explain China's complex business environment in terms of tradition and the realities of a dynamic living culture.
China 's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world 's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.
This book is a valuable tool for Western people who wish to enter and succeed in the Chinese market.
Dr Yuan Wang is an author and consultant who specialises in Chinese business culture and international management.
Associate Professor Xin Sheng Zhang is an independent cross-cultural consultant and trainer.
Rob Goodfellow is an Australian- based author, journalist, researcher and cultural consultant
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