Scope of this report -Contains information on five key categories: potato chips, popcorn, nuts & seeds, processed snacks and other snacks. -Provides market value, volume, expenditure and consumption data by market, segment and subsegment. -Includes company and brand share data by category, as well as distribution channel data. -Contains market value segmentation by demographic and socioeconomic group.
Report Highlights The market for savory snacks in Hong Kong increased slightly between 1998-2003, growing at an average annual rate of 6.1%.
The leading company in the market in 2003 was Calbee Foods. The second-largest player was PepsiCo, Inc., with Kraft Foods, Inc.in third place. Key reasons to buy
-Discover the major quantitative trends affecting savory snacks markets. -Understand consumers' consumption and expenditure patterns. -Understand the future direction of the market with reliable historical data and full five year forecasting.
|