People often think social marketing, a process for influencing human behavior on a large scale, requires a huge budget. However, in this one-hour program, Rebecca Brookes, Director of Social Marketing for Planned Parenthood Federation of America, discusses how to put your "customer" at the center of the process as you look at effective ways to do marketing and publicity on a limited budget.
After viewing the program, you will learn:
- A working definition of "social marketing";
- The Stage Model of Behavior Change;
- Key elements of social marketing;
- The six stages of social marketing; and
- Low cost media that can be used in social marketing.
This program is a videotape of the December 16, 2004 satellite broadcast from the Third Thursday Breakfast Broadcasts (T2B2) on public health issues. T2B2 is sponsored by the School of Public Health, University at Albany; the New York State Department of Health; and the New York State Community Health Partnership. This program was also partially sponsored by the Turning Point Social Marketing National Excellence Collaborative/Robert Wood Johnson Foundation.
For more information about this, or other T2B2 programs, please visit the T2B2 website.
|