Bidding and Buying Keywords on Search Engines
Author: Lawrence Harte
number of pages: 60
number of diagrams: 21
copyright: 2005
Table of Contents
Introduction to Keyword Advertising
Keyword Advertising Objectives
Keyword Advertising Options
Fixed Placement
Keyword Bidding
Keyword Marketing Campaigns
Keyword Marketing Strategies
Sample Keyword Programs
Sample Text and Diagrams
There are more than 21 explanatory diagrams and in this book
Diagram Name
Keyword advertising is a marketing process that uses key words that uses key words that potential customers enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) matches the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings.
This diagram shows the basic keyword advertising process. In this example, four companies have submitted ads to a search engines that match a keyword. When a Internet user enters a search word into the search engine, the search engine provides the user with a list of URLs found along with a list of sponsored ads. The sponsored ad presentation (impressions) is organized with the highest bid on top and ads with lower bids positioned lower on the screen.
About the AuthorMr. Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 30 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).
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