Incredibly soft, and essential for seamless powder application every time - it allows you to obtain a 'close up' worthy finish when you apply any powder or powder foundation. It ensures a perfect pick up of product for a veil of powder - setting make up perfectly and evenly whilst removing all traces of excess product - leaving a flawless, natural finish that will last all day. All make up artists recommend the use of powder to ensure the staying power of make up - this brush gives you the Smashbox professional edge. And it is so soft and the handle so tactile - it really is a pleasure to use.