By the 50s, a large percentage of people who were going to
own a car already had one. This film is a sales training film
to show salespeople why it is necessary to convinve people
to trade in their old car for a new one so that they have
the best that the auto industry offers (and so they continue
to make sales and profits.) It stars Hugh Beaumont (of "Leave
it to Beaver" fame) as the greatest Ford salesman of
all time. He teaches a new salesperson the tricks of the trade.
