One weekend, John headed out to a nearby lake with his fishing rod in hand. A little bit bored, his mind drifted to his feet (happily immersed in the water) and the comfort of his fisherman shoes. In typical Fluevog fashion, he took the style and turned up the sexy. In between tangled casts, he mentally created The Objective — a fisherman shoe hybrid made from smooth, Argentinian leather. He may have returned empty-handed (and missing several pieces of tackle), but in his mind he’d discovered the chicest fisherman-style sandal to ever accessorize a life jacket — The Purpose Objective.