Författare: GROW JEAN
Förlag: SAGE PUBLICATIONS LTD
Utgivningsdatum: 2005-10-31
Bandtyp: paperback
Antal Sidor: 320
(Ca:pris 477.00Kr) Pris 404,00Kr
Moms 6% ingår
GRATIS FRAKT inom Europa
Bästsäljare, 0-5 * : *
ISBN-13 : 9781412917964
ISBN-10 : 1412917964
Boken finns i lager. Leveranstid 3-5 vardagar.
Altstiel, a creative director at a marketing communications agency, and Grow (advertising and public relations, Marquette University) combine real-world and academic perspectives in this text on creative strategy and tactics in advertising. Stressing key principles, they provide practical information for students and working professionals, illustra
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