Författare: PADDISON GORDON
Förlag: MCGRAW-HILL EDUCATION - EUROPE
Utgivningsdatum: 2003-08-01
Bandtyp: paperback
Antal Sidor: 768
(Ca:pris 739.00Kr) Pris 616,00Kr
Moms 6% ingår
GRATIS FRAKT inom Europa
Bästsäljare, 0-5 * :
ISBN-13 : 9780071232593
ISBN-10 : 0071232591
Boken finns i lager. Leveranstid 3-5 vardagar.
Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, exploration/expansion, commitment, and dissolution.
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