This is an authoritative and unique guide to the universal principles that underlie great advertising8213the kind thats proven to be dramatically more successful around the world. Each chapter is160compiled by a world renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, 22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers Copyright C Muze Inc. 2005. For personal use only. All rights reserved.