Apply about 15 minutes prior to sun exposure. Reapply plenty of quantities on regular basis (especially after bathing, transpiration or wiping with towel). Keep infants and small babies out of direct sunlight, avoid sun exposure between 11 a.m. and 3 p.m. Prolonged sun exposure is dangerous, dont stay too much in the sun even if you are using a sun protection product. Wear sun protection clothing (hat, sunglasses, T-shirt).