Signoria collection. The Signoria watch designed by Gucci's Creative Director Frida Giannini is a strikingly glamorous piece that marks a completely new take on the enduring Gucci signature with its innovative use of the horsebit. The bracelet's fluid curves are composed by multiple interconnected horsebit-shaped links that boldly juxtapose the square and graphic case. It perfectly represents Giannini's ability to reinvent iconic Gucci luxury into a confident and modern vision.